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Instant Prescreen Demand is Driving New Capabilities

Instant prescreen has been around for more than two decades. This highly effective approach to customer acquisition and cross-sell has new innovations that further enhance its value to financial [...]

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Instant Prescreen: I do not think it means what you think it means.

There are a few phrases that people use with great confidence, even though their understanding might be quite inaccurate. During a few recent conversations, I’ve realized that “Instant Prescreen” [...]

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To Grow their Auto Loan Portfolios, Lenders are Taking Instant Prescreen for a Test Drive

Instant prescreen—the process of pre-approving consumers for a credit product and presenting a product offer in realtime—has long been a staple of the traditional banking cross-sell approach. [...]

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Would You Turn Down Free Money? Your Card Acquisition Strategy Might.

There is heavy competition in the credit card market today for the highest credit-quality customers—so much so that one industry CEO likened acquiring new customers to a knife fight. Rewards [...]

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Offers, Offers Everywhere, How to Drive Acceptance

We all receive those credit card offers by mail that proclaim balance transfers at zero percent interest, a free airline ticket just for signing up, cash back on all purchases, platinum status [...]

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Bringing Profitability Back to Demand Deposit Account Opening

New regulatory requirements and consumer behavior changes are challenging the traditional profitability model of demand deposit accounts (DDAs). In fact, TowerGroup predicts banks will lose $25 [...]

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Ending a Vicious Circle: Using Sales Scripting and Analytics During Cross-sell

Banks want to cross-sell. We know that the concept of cross-sell makes sense. You present relevant cross-sell product offers to your most valuable customers, the customers accept, you capture a [...]