Company recognized for industry leadership, forward-thinking new solution

Zoot, a leading provider of advanced instant credit decisioning and loan origination solutions, was recognized by Bank Technology News as a 2010 Innovator for itszOptimizeSM Multichannel Cross-Sell Solution. The solution ties channels together and provides intelligence around what product or service to offer a specific customer at a specific time and how to position it. zOptimize helps financial institutions boost sales results and create a more effective customer experience.

Rebecca Sausner, editor in chief of Bank Technology News, said, “The companies honored in this year’s 9th annual The Innovators issue, have one thing in common: they represent the kind of risk taking and forward-thinking products and services the American financial services industry needs to leapfrog out of the financial crisis and bring the next level of value to customers. All of them also offer hope for an industry in need of a makeover, whether it’s improving consumer trust through better products and services, regulator trust through better risk management, or investor happiness with the ability to drive new and incremental revenue. The profiles of these companies reveal a snapshot of where the industry ought to be going.”

“It is an honor to be chosen by Bank Technology News as an innovator in our field,” said Dennis Dixon, president of Zoot. “Zoot has historically taken the role of consultative partner with our clients. When they can’t solve problems on their own or with other vendors they know they can come to us to find a solution that will meet their specific business objectives. This understanding of Zoot’s consultative approach is how zOptimize was born.”

zOptimize is a comprehensive solution that enables clients to grow accounts with the most profitable consumers by leveraging more effective sales processes during every customer interaction. Zoot, in partnership with EMI Strategic Marketing and Insight Marketing, Inc., facilitates integration of back end credit risk evaluation capabilities with front end sales enablement. This joint solution manages and optimizes offers through integrating consumer channels and implementing sales diagnostics, predictive modeling and dynamic situational scripting.

As quoted in the June issue of Bank Technology News, Bob Landry, vice president of banking group services at Mercator Advisory Group says, “zOptimize provides the means to deliver a consistent experience and offers across channels to expand the relationship. But by including analytics and sales engineering, and then putting it in a platform that’s easy to integrate with existing systems, they’ve taken it to the next level.“

zOptimize brings existing marketing and credit risk capabilities together to address gaps for lenders. To learn more about how zOptimize Multichannel Cross-sell Solution can help your institution stay competitive in today’s market, complete an information request form.

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