The Financial Brand
by Jim Marous
For the fourth year in a row, I have reached out to some of the most respected global leaders in the financial services industry to ask for their thoughts around upcoming banking and credit union trends and predictions. As in the past, the response was overwhelming, with more than 60 responses from our crowdsourcing panel in the U.S., U.K. and the Asia Pacific region.
This year’s list includes an advancement on some of the trends we have seen in previous years, with new trends and predictions in the areas of digital delivery, mobile, customer experience, payments, innovation, operations, security and product design. How any institution responds to these trends may differ by organization, but none should be ignored.