Panel to discuss big data, technology infrastructure, credit card marketing trends

Zoot, a global provider of advanced loan origination, account acquisition and credit risk management solutions, will present new customer acquisition strategies in conjunction with Acxiom Corporation, Barclaycard US and Mercator Advisory Group at the 25th Annual Card Forum and Expo.

During the Card Trends and Opportunities track Randy Watson, consulting & agency group vice president, Acxiom; Patrick McGuckin, director of strategic services, Barclaycard; Michael Misasi, senior analyst, Mercator Advisory Group and Eric Lindeen, marketing director, Zoot Enterprises will discuss current trends in credit card marketing techniques. The panel will give insight to effective customer acquisition strategies that utilize alternative data (including big data), the infrastructure necessary to implement those strategies and best practices for onboarding credit card customers.

“Online recently overtook batch mail as the primary channel for financial institutions’ (FIs) credit card acquisition efforts,” said Eric Lindeen, marketing director for Zoot Enterprises. “FIs will learn how they can optimize their online offers and marketing for credit card products, in order to stay ahead of their competition. Our panel will also offer insight from industry leaders regarding the realtime infrastructure needed to acquire new customers in the online channel.”

The presentation titled The Seismic Shift from Batch Mail to Realtime Online Credit Card Offers will take place on Tuesday, April 9, 2013 from 2:50-3:35pm. Zoot executives will be available to discuss effective credit card acquisition strategies at booth number 317 during the Card Forum and Expo, April 8-10, 2013 at the Boca Raton Resort and Club in Boca Raton, Florida.

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