What’s the relationship between profit and customer experience in price optimization?

While price optimization is a powerful tool, it can’t do everything, at least not yet. Enhancements are opening new doors. For example, until now, banks have only been able to set pricing models [...]

Building Attributes? Start with the Right Data

In a previous blog, I talked about how attributes are the cornerstone of decisioning policy and creating a centralized approach to attributes across all lines of business and channels is [...]

Offer Optimization: From the Whiteboard to the Real World

Banks are seeking to optimize their customer acquisition efforts to meet their strategic goals. Whether the goal is to improve profitability, reduce risk exposure, outperform competitors, [...]

Battle of the Spreadsheets: Is There a Better Way to Set Prices?

Banks have applied analytic models and decisioning technology to virtually every part of their business—from evaluating a consumer’s credit risk to determining the best treatment for a delinquent [...]

Ending a Vicious Circle: Using Sales Scripting and Analytics During Cross-sell

Banks want to cross-sell. We know that the concept of cross-sell makes sense. You present relevant cross-sell product offers to your most valuable customers, the customers accept, you capture a [...]

Three Questions Banks Need to Ask During the Online Account Opening Process

The new frontier for account opening is online. Whether a consumer is reaching out to a bank through the web browser on their laptop or an app on their mobile phone, the trend is clear. Changing [...]