Prequalification has long been used in the mortgage arena to assist home buyers with understanding the dollar amount they could be eligible to borrow and the various mortgage options available to [...]
The ranks of marketers who focus on analytics to build their brands and increase sales is growing rapidly, yet many bank marketers steer clear when the topic of credit attributes comes up. To be [...]
In a previous blog, I talked about how attributes are the cornerstone of decisioning policy and creating a centralized approach to attributes across all lines of business and channels is [...]
You’ve heard the term cornerstone before, right? The word comes from the concept of setting the first stone in the construction of a masonry foundation. It is the most important “brick” since it [...]
