Prequalification: It isn’t just for mortgages anymore

Prequalification has long been used in the mortgage arena to assist home buyers with understanding the dollar amount they could be eligible to borrow and the various mortgage options available to [...]

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Why Credit Attributes Should Matter to Bank Marketers

The ranks of marketers who focus on analytics to build their brands and increase sales is growing rapidly, yet many bank marketers steer clear when the topic of credit attributes comes up. To be [...]

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Building Attributes? Start with the Right Data

In a previous blog, I talked about how attributes are the cornerstone of decisioning policy and creating a centralized approach to attributes across all lines of business and channels is [...]

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Attributes: The Cornerstone of Sound Credit Policy

You’ve heard the term cornerstone before, right? The word comes from the concept of setting the first stone in the construction of a masonry foundation. It is the most important “brick” since it [...]